This little odd forest may seem to be random and chaotic at first sight. But it is within this continually evolving vastness of the forest, where marvelously complex and colorful creatures dwell, that one can get consumed with bizarre thoughts and ideas, and find mystery, beauty, peace and delight...

In August 2004, Forestprints Design was officially brought into this world by Singaporean designer, Lynda Lye, with her need for more quirky, odd and colorful things with spunk and personality. Her web shoppe was launched on 28 October that same year.

Although Forestprints Design has since grown and evolved, with the introduction of her new independent lifestyle label, littleoddforest, affectionately known as LOF by loyal friends and fans, the essence of the brand remains the same.

Lynda coined her business and label names as such because, since a child, she has been inspired by the wonderful childhood fantasies of bizarre fairytale adventure stories set in magical forests, resplendent with quirky images and wonderful illustrations of talking monsters, animals and trees.

Along with her bursts of colorful imagery and delightful plush toys, Lynda's main aim was, among others, to change the way the world looked.

A BFA graduate from the arty-farty School of the Art Institute of Chicago in the United States where she spent 4 wonderful years, Lynda always knew deep inside that a conventional career path was not for her - and chose instead to bring her imagination and creations to life.

A staunch supporter of indie designers, artists and small businesses, Lynda's passion is in pervasive creativity and this unbridled passion is infused throughout her line of handmade products. Not wanting to be tied down by mere labels or to be dictated by the degree she has, she wanted to fuse her love for all things design, be it the graphic arts, product design, packaging and fashion, with her unique and oftentimes kooky sense of style. She will lay her hands on everything if she could!

Her quirky products are produced with these principles - they are available only in limited numbers, and many of them are one-of-a-kind creations, all made with lots of love and sweatshop-labor free (unless you count her in!). She feels that the world would be more beautiful if everyone had something unique, or limited, at the very least. She loves using vintage/ out-of-production fabrics, and loves playing with various combinations, even if it means using a different button to make a piece unique.

littleoddforest collections are rolled out 4 times a year, oftentimes incorporating different creatures and plants. littleoddforest is not interested in becoming a fashion trend - it aims to be a lifestyle; one that is embraced by many, especially handmade lovers and crafty connoisseurs from all over the world who appreciate a little dose of fun in their everyday life!

Lynda runs this all by herself, together with her little crew of both full and part-time assistants, fairies and elves, who help out in the crazy busy little odd forest workshop. All the plushies and brooches are still sewn only by her, and she hires her dearest mummy part-time to help out with these products when things get out of hand. Lynda designs everything that needs to be designed, from the products to graphics and marketing peripherels, including the entire website, which was coded from scratch by Brandon, her genius web dude. This workhoholic girl also founded CRAFThings, an online handcrafted and commercial craft supplies shoppe to help support the craftsmen and small businesses of the South East Asia region.

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